Navigating a Merger: a Win-Win with Help from Carlson
CHALLENGE: A client had been facing challenges of growth and profitability for some time. While they had great production capabilities and a good reputation, the demands of running and building the company were a real challenge to the firm’s owner. He had neither been successful attracting solid managers or a sales force to assist him. However, the owner located another firm with a sole owner, a good sales force, and a history of profitable operations but which had limited production capability. The firms were in the same geographic area and had significant overlap in the locations of their customers. Services provided by each company were different, so they rarely found themselves in direct competition. In fact, they shared some customers, providing different products to the same customers. Both firms were looking for a way to address their problems so they could achieve growth and a more stable place in the market.